Portfolio Wen Jing
MsNosy
Curiosity Killed The Cat
But Satisfaction Brought It Back.
MsNosy is a small company that just developed a really cool app. MsNosy wants to teach children new things in the back seat of the car. Every 2 kilometers you will receive a fact or information about the area where the car is at that moment via the app. This is very interesting for all the children who keep asking questions to their parents while driving.
MsNosy wanted a concept that they could use themselves without help of a big advertising agency. That means it had to be simple and re-usable. It would have to run for a while online, so it must stay interesting. So, I went to work.
I came up with the idea that instead of asking questions to their parents, children could now teach their parents all of the things they learn. Which essentially means that children can now become smarter than their parents with the MsNosy app. I wanted to have that idea come through via social media. I handed in an idea that sounded like this:
One child or possibly several who say something with a speak cloud, that is based on the logo of Ms. Nosy. It's a fact they got from Ms. Nosy. "Mama, did you know that this river goes to the sea?" "Dad, did you know that there are many Scottish highlanders living in this area?"
'Grandma, did you know that...'
'Grandpa, did you know that...'
Etc. etc.
This way you can tell a lot of different facts.
It refers to the 'know-it'all' in the back of the car, because the child is telling the facts. And you can easily translate it.
Can be in animation form.
A drawing or possibly a photo.
As long as the style is all the same.
The logo must come back just like the name.
The agency that I was doing an internship with, at the time, really liked this idea. They used it and presented it to a client. They were very happy with it as well. I will show below what it looked like in the end.
